Branding Archives - Wonderway Biz https://wonderwaybiz.com/project-cat/branding/ Wonderway Biz Thu, 21 Dec 2023 03:20:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://wonderwaybiz.com/wp-content/uploads/2021/10/cropped-wbiz-4-32x32.png Branding Archives - Wonderway Biz https://wonderwaybiz.com/project-cat/branding/ 32 32 230957036 Handwerk Consulting https://wonderwaybiz.com/portfolio/handwerk-consulting/ Wed, 20 Dec 2023 20:23:35 +0000 https://wonderwaybiz.com/?post_type=portfolio&p=16362 Our Latest Work Client: Handwerk Consulting Handwerk Consulting is a financial advisory firm located in Lansdale Pennsylvania, they have over

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Our Latest Work

Client: Handwerk Consulting

Handwerk Consulting is a financial advisory firm located in Lansdale Pennsylvania, they have over ten years on the market, specializing in offering advice to physicians. In order to expand the business they decided to position the firm online.

CHALLENGE

The challenge was to build the brand identity from scratch. Position the social media accounts and try to generate new leads.

SOLUTION

We decided to update the website, logo and brand identity. We created social media accounts from scratch and gave the website a fresh, modern look, as well as the logo.

The Challenge

The Challenge was to find a way of offering financial services that didn’t look similar to financial advisors.

The Approach

1. Brand Identity

We worked on an online brand makeover by creating a new logo that embodies stability and trust with its clean design. At the same time, the color palette of blues and neutrals fosters a sense of reliability. Additionally, stationery and collateral, including business cards and brochures, showcase a consistent brand image with comprehensive brand guidelines in place.

2. Website Optimization

Choosing the right palette colors, typography style, creating mockup posts to visualize the look. Provide TikTok video options aligned with the brand identity, and curate more suitable photos for Pinterest.

3. Set a Strategy to Increase Website Visits

To increase traffic to the website we designed a strategy starting wtih finding the right keywords on research to optimize on-page content. Simultaneously, we'll create and share high-quality, shareable content across various platforms, including blog posts and engaging social media content on Facebook and Linkedin. Additionally, we implemented email marketing campaigns with compelling calls-to-action that will nurture leads and drive repeat visits.

The Results

As a main result we increased up to 40% of website traffic compared to previous years. We are constantly generating informative content for social media to engage the audience. As well as writing SEO blogs post every week to help the brand rank better on Google Search.

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