Our Latest Work
Client: Handwerk Consulting
Handwerk Consulting is a financial advisory firm located in Lansdale Pennsylvania, they have over ten years on the market, specializing in offering advice to physicians. In order to expand the business they decided to position the firm online.
The Challenge
The Challenge was to find a way of offering financial services that didn’t look similar to financial advisors.
The Approach
1. Brand Identity
We worked on an online brand makeover by creating a new logo that embodies stability and trust with its clean design. At the same time, the color palette of blues and neutrals fosters a sense of reliability. Additionally, stationery and collateral, including business cards and brochures, showcase a consistent brand image with comprehensive brand guidelines in place.
2. Website Optimization
Choosing the right palette colors, typography style, creating mockup posts to visualize the look. Provide TikTok video options aligned with the brand identity, and curate more suitable photos for Pinterest.
3. Set a Strategy to Increase Website Visits
To increase traffic to the website we designed a strategy starting wtih finding the right keywords on research to optimize on-page content. Simultaneously, we'll create and share high-quality, shareable content across various platforms, including blog posts and engaging social media content on Facebook and Linkedin. Additionally, we implemented email marketing campaigns with compelling calls-to-action that will nurture leads and drive repeat visits.
The Results
As a main result we increased up to 40% of website traffic compared to previous years. We are constantly generating informative content for social media to engage the audience. As well as writing SEO blogs post every week to help the brand rank better on Google Search.
