Our Latest Work
Client: Green Haven Botanicals
Green Haven Botanicals is a small botanical store located in the Bay Area, in Oakley, California. They have been operating their physical store for nearly one year, where the majority of their revenue is generated. However, in an effort to expand their reach, they decided to explore the online market and reached out to us through referrals.
The Challenge
Although Green Haven Botanicals had success on its physical store, it had zero online presence, so we had to create the accounts from scratch with zero followers. To do so and to also create a brand identity to benchmark competitors to help us find our factor differentiator and see what we can offer to our customers.
The Approach
1. Choose the Right Social Media Platforms
We've selected three key social media platforms to concentrate our online efforts: Instagram for its visual appeal, ease of setting up ad campaigns, and a broad user base within our target age range. Pinterest is chosen to drive traffic to our Instagram store, and TikTok will help us expand our reach and effectively engage with a wider audience, especially because it helps new accounts to reach out to more people.
2. Design the brand identity
Choosing the right palette colors, typography style, creating mockup posts to visualize the look. Provide TikTok video options aligned with the brand identity, and curate more suitable photos for Pinterest.
3. Community Engagement
In our community engagement efforts, we enhance our presence by conducting giveaways, sharing valuable horticultural insights and gardening tips- Active engagement on social media, including sharing gardening tips, answering community queries, and showcasing testimonials from happy customers.
4. Boost Online Sales
From the beginning we decided to offer some giveaways and discounts every month. This helps us to increase the number of followers organically. Most of the discounts were done online through the online store to increase sales.
The Results
Green Haven Botanicals has an online social media presence. The community is growing at a steady pace, which is more beneficial in the long run because we are acquiring real followers that convert to sales.
Going from zero to an increase of getting 10% of sales through online channels feels rewarding especially because it’s all organic.
This case study showcases how strategic planning and the implementation of user-centric features can lead to a significant impact on a social media platform's growth and user engagement metrics.
