The Challenge
The Challenge was to find a way of offering valuable information and make the brand feel different from other influencer’s accounts.
The Approach
1. Curate Unique Content
We focused on creating content that is distinct from what other influencers are sharing. This included unique insights about what is being a solo entrepreneur, personal stories about being a mom. Sharing facts about workouts and healthy nutrition.
2. Find Valuable Partnerships
We choose a couple of other influencers to have Instagram Live sessions every two months, to reply to most frequently questions about fitness and nutrition.
3. Design a Social Media Strategy
Our strategy was posting regular content on Instagram and Tiktok, engaging with the audience through the question boxes on Instagram stories, this to help us increase brand’s visibility before the launching of the CFP app.
The Results
As a main result we increased up to 30% of new followers monthly. We got between 5 to 10 new subscribers to the online program through Instagram. We increased the number of followers on TikTok as well. We help to engage the community by replying to comments and messages often.
