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Our Latest Work

Client: Brew Coffee Lab

Brew Coffee is a small coffee shop located in the heart of a charming town in Montreal, Canada. The shop is known for its delicious coffee, friendly service, and cozy atmosphere. They used to experiment with different coffee from different parts of the world. However, with the rise of large chain coffee shops, our client was struggling to compete.

CHALLENGE

We found that the coffee shop's lack of social media presence was a result of its inability to promote one of its key selling points—the diversity of coffee they offer. For instance, not many people knew that they sold coffee from northern Colombia, known for being one of the most delicious and aromatic coffee in the world. We must highlight the brand's innovative features and link them to an excellent customer experience. They didn't have a relevant social network presence or a website.

SOLUTION

We create a social media strategy focused on improving the brand's visibility and showcase what makes the coffee shop standout from the competition. We decided to highlight in our social media content the type of products that the shop is proudly working with, like organic coffee from different regions around south america. This also gave us the chance to talk a little bit about sustainability in a way that felt truthful to the coffee shop. We found that interacting with our customers through comments was a good way to build a community and fidelize with them. We only focused our efforts on Instagram for a better performance, creating all the content based on the brand's identity and colors.

The Challenge

We found that the coffee shop's lack of social media presence was a result of its inability to promote one of its key selling points—the diversity of coffee they offer. For instance, not many people knew that they sold coffee from northern Colombia, known for being one of the most delicious and aromatic coffee in the world. We must highlight the brand's innovative features and link them to an excellent customer experience. They didn't have a relevant social network presence or a website.

The Approach

The customer would provide us with the audiovisual content, and we would handle the editing. Also, we got the finest photos that capture the essence of the brand. Definitely has been a team effort.

Our strategy included the following elements.

1. High-quality content

Promoted a variety of engaging content, about the shop's events and promotions. For instance, we considered highlighting the coffee’s variety and origin important.

2. Use relevant hashtags

using relevant hashtags was useful to reach a wider audience. For example, they used hashtags like #coffeelover, #coffeeshop, and #localbusiness.

3. Run targeted ads

Wonderway proposed to run targeted ads on social media platforms like Facebook and Instagram. These ads were targeted to people who lived in the shop's vicinity and who were interested in coffee and the different varieties.

The Results

Brew Coffee Lab’s social media success can be attributed to several factors, including:

  • The shop's content was visually appealing and informative. It was also relevant to the shop's target audience. We noted a 20% increase in brand awareness.
  • Hashtags helped to reach a wider audience promoting visits to the coffee shop.
  • The shop's social media team was active and responsive. This helped to build relationships with followers and create a sense of community. Between 20 - 30 messages from potential customers on social media a day.

This social media success story is a testament to the power of social media digital marketing. By developing a comprehensive strategy and using the right tools, small businesses can compete with large chains and achieve their marketing goals.

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